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Shanghai's International Trade Fair for Solutions and Trends all about Retail
Shanghai New International Expo Centre Shanghai, China, 26 - 28 April, 2017


Unveiling C-star’s 2017 edition, the leading business platform for retail design and equipment industries

The third edition of C-star - Shanghai's International Trade Fair for Solutions and Trends all about Retail, will be held at the Shanghai New International Expo Center from April 26 to 28, 2017,set for continued success this year. Organized by Messe Düsseldorf (Shanghai) Co., Ltd, C-star covers four major product categories including Shopfitting, Lighting, Refrigeration and Store Design; Retail Technology; Visual Merchandising+ Marketing; Stand Construction, dedicating to jointly promote the transformation & upgradation of the physical retail industry and enhance the marketing development momentum as the international retail event in China.

New Store Design exhibitors join C-star to seize retail opportunities
In 2016, the word "customer experience" has become the focus of physical retail stores. With the rise of online retail businesses, physical stores are looking for innovative ways to persuade consumers to spend more time in their stores; more attention is paid to consumer experience by focusing on the store décor.

C-star has always focused on store design solutions, which drove the expansion of the store design pavilion. With the growing influence of the show, many new exhibitors from the store design and equipment areas plan to debut at C-star 2017,showcasing the best display and brand recognition solutions. These new exhibitors include Schweitzer Projects (Italy), Futuristic Store Fixtures (Singapore), MATRIX FRAME (Holland), HUMKA Display (China), Arcnode China (China), Pearl Mannequin (Japan), Cosmo display (China) and many more.

The "One Belt and One Road" strategy covers the entire retail industry chain
With China's industrial’s positive transformation, the "Made in China" brand has become a symbol of efficiency and quality, especially in the ASEAN region. With the modernization of retail in these areas, the local system architects and solution providers are looking for opportunities to cooperate with the Chinese manufacturers and participate in the rapid development of local retailing in the ‘new’ Chinese market. C-star promotes the productivity and export capacity of Chinese enterprises, paving the road for Chinese manufacturers to enter emerging markets in Asia. C-star aims to cooperate with In-store Asia, RetailEX ASEAN and Indonesia Retail Expo, in order to enhance these opportunities.

The Chinese government promotes innovation and transformation of the physical retail sector, C-star collaborates to create a new retail structure
On November 11, the State Council issued "Guidance for physical retail innovation and transformation" to help brick-and-mortar retailers accomplish three main transformations: "Transformation from just selling goods, to offering innovative lifestyle changing products”;“Transformation from large scale development, to being quality and efficiency oriented”, and “Transformation from scattered independent competition, to collaboration and synergetic cooperation”. In the same article, the State Council advised “Three main aspects & Nine main tasks" and "Seven kinds of policy measures" to promote the transformation and upgrading of retail enterprises. During the Singles Day (11 Nov) shopping festival, the Government provided guidance for the physical retail industry; however, the macroeconomic slowdown warning signs affected the entire retail industry, urging them to “further reduce the distribution costs and improve distribution efficiency”, enabling physical retail entities to realize their full potential in terms of quality efficiency and play the role to nurture the consumption power in the new normal state of economic development.

This policy was undoubtedly warmly welcomed by the icy physical retail market. As an event focusing on the physical retail industry, C-star will jointly promote the development of retail enterprises and help to add light to the future of the industry.

For more details, please scan the QR code to follow C-star official WeChat account, or visit the official website: www.c-star-expo.com.

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